Tsunami Relief AND a Crazy Watch

So, for the next couple of days, Tokyoflash is running a special promotion, where they are donating the money from all purchases to tsunami relief.  Note that this does not seem to be the usual bullshit pseudo-charity thing that companies do to exploit disasters, where they donate a portion of the proceeds, meaning that they still make themselves a nice profit. According to their website, Tokyoflash is donating 100% of the purchase value, including the shipping costs, to the disaster relief fund at the Japanese Red Cross.

Just one of the many wacky watches you can buy now, .

The only thing that makes me wary at all is the use of the phrase "purchase value," which could conceivably mean something different than "purchase price." Or, that could simply be an artifact of this being the English-language website of a Japanese company.

So, if you've ever wanted one of these, now would be a good time to buy. This promotion runs through 5pm Japan time on March 24, which is 8am in London (which is not yet on summer time), and 4am in New York (which is).